🧾 Client Overview

Website: https://www.coca.xyz

COCA - a non-custodial crypto payments app developed under Wirex, focused on stablecoin transactions, Visa debit cards, and mass-market usability. The app aims to simplify crypto payments by offering fee-free, secure transactions via a familiar card format.

🎯 Challenge

To amplify awareness and adoption of COCA - a next-gen non-custodial payments app - by announcing its strategic investment from Stellar Development Foundation and FunFair Ventures, and promoting key product milestones and user incentives.

💡 Approach

1. Rapid Campaign Setup

• Executed under a tight 24-48 hour turnaround
• Client goals clarified, messaging aligned, PR assets collected, and content distributed within hours

2. Crypto PR Distribution

• Secured 25+ publications across Tier-2 and crypto niche media
• Focused on trusted, high-traffic platforms to ensure relevant visibility

3. Telegram KOL Activation

• Managed 3 native-style Telegram posts via FINPR’s influencer network
• Messaging aligned with the PR narrative to reinforce campaign consistency

4. Agile Client Collaboration

• Real-time approvals and timely asset delivery from COCA’s internal team
• Enabled complete rollout within 2 days

📣 Campaign Channels & Instruments