Client

Website: https://lossless.io/

Lossless is an advanced DeFi hack mitigation tool for token creators that freezes invalid or fraudulent transactions based on specific parameters. Lossless incorporates a new layer of blockchain transaction security, protecting selected projects and their communities from malicious exploits and the associated financial loss.

Background

In 2021, Lossless, a Lithuania-based startup specializing in DeFi hack mitigation, sought to enhance its brand visibility and communicate the value of its security solutions to a broader audience. Recognizing the potential of influencer marketing, Lossless collaborated with FINPR Agency to leverage the reach and credibility of key opinion leaders in the crypto space and promote their new product - Aegis.

Service Provided

Influencer/KOLs Marketing

Strategy

To effectively showcase Lossless's products and features, a targeted influencer marketing campaign was devised:

• Diverse Influencer Selection: Five YouTube influencers from various regions - including the United States, the Middle East, Europe, and Russia - were chosen to ensure global coverage and resonate with diverse audiences.
• Executive Engagement: To provide deeper insights into the new product Aegis, one influencer conducted a live interview with the CEO of Lossless, offering an authentic perspective on the company's mission and offerings.

Campaign Results

• The interview with the project's CEO has garnered over 8000 views, while the YouTube reviews of the Lossless project have amassed around 100,000 views.
• This surge in viewership has significantly elevated the project's visibility in over 20 countries.
• The campaign successfully engaged target audiences, reflecting the effectiveness of influencer-driven marketing efforts.

Conclusion

The strategic use of Influencer marketing enabled Lossless to significantly amplify its brand presence, increase new product awareness, and effectively deliver its offering to a global audience.