Client
Keabank is a crypto-friendly neobank offering traditional and innovative banking services: SWIFT and SEPA payments, IBANs, Crypto exchange.
Site: https://keabank.com/home
Services Provided
SMM
Project Overview
FINPR partnered with fintech company Keabank to enhance their social media presence through improved strategy, visibility, and engagement. Starting January 9, 2025, this case study presents our first month of delivering cohesive content strategy and visual communication.
Objectives
- Increase social media engagement by posting relevant and timely content.
- Strengthen brand identity through consistent visual and narrative elements.
- Generate buzz around Keabank's events through targeted content.
- Facilitate smooth communication and collaboration to meet content expectations.
Approach
1. Content Strategy Development
- Designed a detailed content calendar with 31 posts from January 11 to February 10, 2025.
- Focused on event announcements, product highlights, and engaging social media posts that aligned with industry trends.
- Opted for a cross-posting approach to maximize reach across different platforms — Facebook, Twitter, LinkedIn, Telegram.
2. Visual Design and Brand Consistency
- Created professional, branded graphics for social media, ensuring alignment with the Keabank brand guidelines.
- Adapted designs based on client feedback