Client
InstaXchange is a licensed provider of financial services, offering fast and secure fiat-to-crypto, crypto-to-fiat, and online exchange operations. Site: https://instaxchange.com
Services Provided
SMM
Project Overview
InstaxChange, a dynamic brand in the financial technology space, partnered with FINPR to enhance its social media strategy, increase engagement, and improve brand recognition. The project kicked off on January 24, 2025, and focused on managing multiple platforms including Instagram, Facebook, LinkedIn, Twitter (X), and Medium.
Objectives
- Boost social media engagement through targeted content and strategic posting.
- Establish a consistent and recognizable brand identity across all platforms.
- Achieve measurable improvements in post reach and interaction.
Approach
1. Tailored Content Strategy
- Developed a content calendar with 32 posts per month, ensuring daily engagement with the audience.
- Focused on educational, promotional, and event-specific content to maintain variety and relevance.
2. Visual Branding and Design
- Implemented a design template that maintained consistent logo placement and brand colors.
- Adapted to client feedback, including the introduction of the golden ratio in designs and ensuring the InstaxChange logo was always visible.
3. Analytical Performance Tracking
- Monitored key metrics such as impressions, reach, follower growth, and engagement.