Client

Website: https://www.iex.ec/

iExec is a pioneering decentralized cloud computing network utilizing blockchain technology to provide secure and scalable cloud computing solutions. iExec enables users to monetize computing power and applications in a trustless environment.

Challenge

iExec aimed to boost community engagement and brand visibility through a Christmas-themed campaign - #12DaysOfRLC (December 13–29, 2024), featuring daily challenges and rewards in their native token $RLC. The goal was to increase social media traction, attract new users, and create a buzz around iExec’s ecosystem while educating audiences about blockchain, AI, and confidential computing.

Service Provided

Influencer/KOLs Marketing

Approach

• Understanding Campaign Goals: FINPR worked closely with iExec’s team to define key objectives and identify the target audience.
• Influencer Selection: A structured approach was taken to curate a mix of different tiers of influencers, ensuring optimal engagement within the Web3 and crypto community.
• Content Planning & Scheduling: Developed a structured calendar for influencer tweets, retweets and engagement to maintain momentum throughout the campaign.
• Real-Time Optimization: Adjusted influencer lineup and content based on audience response and engagement metrics.

Performance Metrics & Engagement Examples:

• Influencer Collaboration: Partnered with five notable and highly reliable KOLs in a format of multiple tweets and retweets.
• Community Growth: Increased engagement on iExec’s X (Twitter) account, leading to higher retweet rates, organic discussions and new followers.
• User Participation: Thousands of participants engaged daily, boosting social media activity and brand awareness.
• Trending Hashtags: The #12DaysOfRLC campaign gained traction, enhancing visibility across Web3 communities.
• Gamified Interaction: The challenges had a Squid Game + Christmas theme, making them serious yet fun and rewarding.

Campaign Results

• New Followers: 2,000 - 3,000 driven by daily posts, the prize, and influencer reach.